Loading...

Lead the way: Help participants grow the future they imagine

October is National Retirement Security Month.
Many participants feel overwhelmed by retirement planning. They may not know where to start or how to stay on track. As a plan sponsor, you play a vital role in helping them feel confident and supported — whether they’re just starting out or they’re nearing retirement.
Only 59%

of Americans report they're invested in a retirement savings plan.1
3 in 4

consumers fear they’ll run out of money before they run out of time.2
4x

as many Americans are expected to live to 100 and beyond by 2054.3

"Harvest Your Future" campaign

A mother, daughter and granddaughter are picking grapes off of vines.

National Retirement Security Month is a time to help your employees take meaningful steps toward a more secure future. This year’s theme, "Harvest Your Future," encourages participants to view retirement planning as a lifelong journey: planting the seeds, nurturing their progress and ultimately reaping the rewards. With your support, they can build a future worth gathering around.

Campaign tactics

Use these ready-to-go resources to promote the campaign and engage your participants.

Digital display

Showcase a visual reminder in your workplace with a QR code linking to participant resources. Download digital display now
Canned email

Share a motivational message to drive awareness and encourage action. Download canned email now
Promotional flier

Display this flier in shared spaces to spark interest and drive traffic to campaign resources. Download flier now
Email signature

Add a campaign-branded signature to your emails. Download email signature now
Participant-facing social card

Post on your social channels to inspire participants to take the next step. Download social card now
Virtual background

Use our themed background in virtual meetings to spark conversation and awareness. Download virtual background now
Participant campaign page
Share this link with participants to help them engage with their retirement plan and access resources, including planning tools and on-demand learning.
[1] "What Percentage of Americans Have a Retirement Savings Account?" news.gallup.com/poll/691202/percentage-americans-retirement-savings-account.aspx (June 2, 2025).
[2] Nationwide Retirement Institute consumer survey (March 2025).
[3] "U.S. centenarian population is projected to quadruple over the next 30 years," Katherine Schaeffer for Pew Research Center, pewresearch.org/short-reads/2024/01/09/us-centenarian-population-is-projected-to-quadruple-over-the-next-30-years (Jan. 9, 2024).